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Silver Singles

 

MAS - 2019

 

INSIGHT

After a lifetime of responsibility, 50+ men and women are free at last to put themselves first. 

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IDEA

We highlight how SilverSingles empowers 50+ men and women to enjoy their lives to the fullest, filling their schedules with excitement and connection like never before.

 

PRINT

Grandma's third teeth left behind, humorously suggesting she's too busy with a new partner from Silver Singles.
Figurine covering its eyes, symbolizing playful excitement as grandpa is busy with newfound romance.
Unfinished knitted pullover, showing grandma is too busy enjoying her new love life to finish her knitting.
Empty bench with fallen pinecones, indicating grandpa is no longer idle but busy with a new connection.

Credits

M. Dunlap (CD); E. Cotte (AD/CW); Lyes Titii (AD); A. Greco (CW)

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