CHALLENGE

Young generations believe that the Whopper is not a fresh product and that is made with artificial ingredients. Even though this isn’t true, how can we prove to them that every Whopper is always made with fresh ingredients?

​

INSIGHT

When fresh food is sent into space, it spoils in a short period of time unless it received specific treatments before or it’s just not fresh.

​

IDEA

Burger King will send his three bravest Whoppers into space without any additional treatments. If they will spoil, it means that they are fresh.